Hand-Off
The Hand-Off Soul — why we exist

They promised small business growth. Then they took 30% of it.

DoorDash and Uber Eats hollowed out small business America. This is how it happened — and what we're doing about it.

01The Promise

“More sales. Happier customers. Growth.”

That was the pitch to small business America. Join the platform, reach more people, watch your business grow. Millions of local stores and restaurants signed up.

02The Take

20–30% of gross revenue. Every order.

In exchange, the platforms take 20–30% of gross revenue, send a stranger to pick up the store's products — trusting they won't use or eat them — and then charge the store's own customers another 15% for the privilege of delivery.

03The Double-Cross

Then they became the competition.

After years of studying America's appetite for food and local goods — with data their merchants handed them — the platforms opened their own stores and restaurants, promoted their own listings first, and undercut the very businesses they claimed to serve.

Their model

Cut of your gross revenue20–30%
Fee charged to your customers~15%
Who owns the customer relationshipThey do
Who delivers your productA stranger

And when it works, they open a competing store next door — on a platform they own.

The Hand-Off model

Cut of your gross revenueNever
Fee charged to your customers$0
Who owns the customer relationshipYou do
Who delivers your productYour team

Flat monthly subscription. Your store, your customers, your margins.

What if every store had its own tools to take it all back?

The tools to build a customer base. The tools to fulfill their own orders. The tools to keep the 20–30% that was always theirs.

Hand-Off exists to solve that

We give vendors the tools to own their customers, their stores, and their fulfillment — and destroy the DoorDashes of the world.

Own your store

Full storefront, site builder, custom domain — not a listing on someone else's marketplace.

Own your customers

Encrypted messaging, rewards, referrals — the relationship belongs to you, not the platform.

Own your fulfillment

Your drivers, our route optimizer and live tracking. No strangers touching your product.

Take Your Store Back